Dear co-operation partner!
New graphics guidelines have been created for Rantasalmi Oy. The guidelines have two important tasks: making working easier for all of us and supporting the development of our strong brand.
Rantasalmi Oy currently has more global customers than ever before. When making purchase decisions, they actively seek for information to support their decision-making. They effectively and creatively utilise various media. More often than not, these communications channels are global and available anywhere. The Internet, in particular, has a more and more pronounced impact on purchase decisions being made.
When we have a consistent look in all of our communications, our customers will always come across a harmonic and strong Rantasalmi Oy brand. They will have a clear idea of Rantasalmi Oy as a high-class, international product and service brand.
Our global competitive advantage will improve when we create a consistent look for all of our communications. This will benefit us all. A consistent, harmonic look will make it easy to implement marketing actions that worked in one country in other market areas as well. This will not only strengthen our brand but also offer major savings.
I would like to remind you all, however, of the fact that each of us has an important task when meeting customers: we mediate and build the Rantasalmi Oy brand with our actions. One cannot stress enough the importance of meeting the customers in reinforcing the Rantasalmi Oy brand.